Having a website can make or break a car dealership
Do you remember when people used to scan the newspaper in hopes of finding a good used car deal? For automobile dealers, the Internet created a whole new wave of opportunities to reach the customer. However, for some auto dealerships who waited too long to develop a website, the Internet was more of a threat than an opportunity because it allowed their competitors to attract car buyers at 10 times the rate of the old, print advertisements they were still relying upon.
If you are one of the unfortunate ones who waited too long and are now considering a website, you came to the right place. But there are a few things that you need to know about how Internet marketing works before you can increase your sales.
First, simply having a website is not enough anymore. Buyers today are extremely savvy, not only do they have all kinds of data at their fingertips, they expect great things from a car dealer website: photos, detailed descriptions, pricing info, financing options, even a social media presence.
Most people who sell cars for a living are not also experts in online advertising, and they may not have ever used a social media platform. What all of this means is that there is a huge learning curve required just to get on the playing field, much less being able to compete with those who have been honing and improving their Internet presence for years. That said, simply deciding to launch a website is the first step in the right direction. The next step is to take sure your website has all the options needed to make an impact on your sales numbers.
A second thing about car dealer websites is that they also need to be mobile-friendly. What does that mean? Basically when you look at website on your computer you are seeing it on a 15 to 17 inch screen but when you use your smart phone or a tablet, the screen is one third that size.
A mobile friendly website is not only designed to shrink to fit the size of the smart phone screen, but it has buttons and navigation are big enough that a person can still get around your website.
This mobile friendly business is so important that Google recently announced that it was going to start penalizing websites that were not mobile friendly. Why? Because Google knows that more people are searching for things on their iPhone than ever before, and there is no end to that trend so having a website that looks good on a mobile device is crucial if you want to sell cars online in the future.
The third and final thing is that, like a car, your website needs routine maintenance. Just as you change your oil, wash, and monitor tire pressure on your car, so a website needs to be maintained with new information, remain up-to-date in terms of its code, and should make every attempt to look modern while also being functional.
Fortunately, DealerPlatform.com has a large range of auto dealer websites to choose from, so that you do not have to be an expert in web technology in order to start competing with big dealerships online.
Our sites are modern, mobile-friendly, and easy to manage.
We have tried to make our own website as helpful as possible so that you can transition your marketing efforts online, and we are standing by to answer any questions you may have about our service and how our car dealer websites can help you become even more successful. Give us a call at 866-433-2643 Monday through Friday, from 9 am to 5 pm EST.