Manage Your Dealership Website the Easy Way
How are you currently marketing your website? That is a crucial question to answer if you are a car dealer because research shows that the majority of people are going online first to search auto dealer websites before stepping onto the lot. Unfortunately, the answer that many dealers have to give is “We are not really marketing our website.”
By not marketing your services online, you are leaving tons of money on the table. At Dealer Platform we believe there are a number of good reasons to outsource your website services.
- First, staying up-to-date with changes in Google’s algorithm requires a huge toolkit of technical abilities that most people in car sales simply do not have time to master. Could you build your own website? Possibly, but how about developing the capability to integrate and manage your inventory seamlessly? What about making it fast, stable, and responsive for mobile devices? How about tweaking the HTML so that search engines can rank it? Sometimes it simply makes sense to let experts handle your website and online marketing.
- Next, having a team of dedicated technical experts behind you, many of whom have direct experience in car sales, is an enormous benefit when trying to grow your business online. Remember, the world works much differently online, and websites are an entirely different form of marketing than in–person sales. Without a strong website that gets people to your car lot, is going to be very difficult to reach your sales potential no matter how good a salesperson you are.
- Thirdly, your customers are not only looking at your website on their computer, but they are using smart phones, tablets, and readers. Dealer Platform specializes in delivering a strong user experience for any kind of device that your website visitors might be using.
- Finally, with our website service you can interact with people as they are on your page through real-time chat. Some people just want to know if you have a car in their price range, or a make and model in a certain color, and they may not have time or desire to drive out to your lot to find out. With our patented managed chat function, you can be sure that visitors to your site will be able to engage with you during business hours.
We are not just another website vendor for car dealers. We stand in your corner, helping you maximize your online presence through a beautiful, responsive website that is designed specifically for those in the automobile industry. Check out some of our features and then give us a call at 866-433-2643 M-F 9 am to 5 pm EST to find out how you can test out a website today.